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campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to . The latest addition of Patek Philippe's "Generations" advertising, with timeless black/white imagery showcases the bond between mother and daughter. The film.
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental . campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept.The latest addition of Patek Philippe's "Generations" advertising, with timeless black/white imagery showcases the bond between mother and daughter. The film. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong.
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase " You never actually own a Patek Philippe, you merely look after if for the next generation."
This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” Rewind How Patek Philippe Changed Watch Advertising Forever By Appealing To Moms & Dads. The iconic "Generations" campaign has been going strong for decades – and for good reason.
Whereas the contemporary advertisements may be the most salient in our mind, during the mid to late 20th century, Patek Philippe had one of the strongest advertising campaigns ever created amongst Swiss watch brands.
Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek Philippe into the brand of the watches “you look after for the next generation.” The behind-the-scenes described in the article offer a few important lessons in cultural strategy:
Patek Philippe, in partnership with independent comms agency, Leagas Delaney, has announced its latest edition of the iconic 'Generations' campaign, to celebrate the launch of its latest.British actress and star of the film “Anna Karenina”, Keira Knightley, graces the October issue of Vogue US. Wearing pieces from the fall haute couture collections (including Chanel on the cover), Keira poses for Mario Testino’s lens with styling by fashion editor Grace Coddington.
campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept.The latest addition of Patek Philippe's "Generations" advertising, with timeless black/white imagery showcases the bond between mother and daughter. The film.
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase " You never actually own a Patek Philippe, you merely look after if for the next generation."
This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” Rewind How Patek Philippe Changed Watch Advertising Forever By Appealing To Moms & Dads. The iconic "Generations" campaign has been going strong for decades – and for good reason.Whereas the contemporary advertisements may be the most salient in our mind, during the mid to late 20th century, Patek Philippe had one of the strongest advertising campaigns ever created amongst Swiss watch brands.
Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek Philippe into the brand of the watches “you look after for the next generation.” The behind-the-scenes described in the article offer a few important lessons in cultural strategy:
Patek Philippe, in partnership with independent comms agency, Leagas Delaney, has announced its latest edition of the iconic 'Generations' campaign, to celebrate the launch of its latest.
Patek Philippe wikipedia
Patek Philippe watches
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